project 2
Moo Chocolate
Selecta’s Moo Chocolate Drink functions as an enriching, yet decadent beverage for active children who have quite the sweet tooth. moo aims to solidify itself as a reliable and affordable lunch staple—one that parents will continually come back to purchase for a stress-free lunch packing.
Utilizing an array of saturated colour and a lively character design was intended to capture both the attention of parents and children alike.
A full illustration piece featuring the mascot was produced as well. The mascot emerging from the Philippines’Chocolate Hills references Filipino youth. It nods to the common, yet imaginative misconceptions from childhood that the hills are edible and made from actual chocolate. All product photography are original.
Type
Packaging Design
Illustration
Product Photography
Tools
Adobe:
Illustrator
Photoshop
InDesign
Nikon d5000
Timeline
4 weeks
